brand awareness

听听怎么读

英 [br?nd ??we?n?s]

美 [br?nd ??w?rn?s]

是什么意思

释义

商标意识，牌子意识；

英英释义

Brand awareness

Brand Awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

以上来源于:Wikipedia

学习怎么用

权威例句

Brand awareness
Brand awareness in business markets: When is it related to firm performance?
The Underlying Structure of Brand Awareness Scores
A model of brand awareness and brand attitude advertising strategies
Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product
How Brand Awareness Relates to Market Outcome, Brand Equity, and the Marketing Mix
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product: : A Replication
The Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavioral Intentions:
Management Perceptions of the Importance of Brand Awareness as an Indication of Advertising Effectiveness
The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook

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