comparative advertising

听听怎么读

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美 [k?m?p?r?t?v ??dv??ta?z??]

是什么意思

释义

（指名与竞争对手产品进行比较的）货比货式广告，比较广告；

英英释义

Comparative advertising

Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.

以上来源于:Wikipedia

学习怎么用

权威例句

comparative Advertising
Comparative Advertising
comparative Advertising
Comparative advertising: disclosing horizontal match information
Comparative versus Noncomparative Advertising: A Meta-Analysis
Comparative advertising effectiveness: The role of involvement and source credibility.
The interaction between comparative advertising and copy claim variation.
System and method of displaying comparative advertising on the internet
Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions
Associative positioning strategies through comparative advertising: Attribute versus overall similarity approaches.
The Effects of Information Processing Mode on Consumers' Responses to Comparative Advertising
Product Categorization and Inference Making: Some Implications for Comparative Advertising | Journal of Consumer Research | Oxford A...
Self-Construal and Need-for-Cognition Effects on Brand Attitudes and Purchase Intentions in Response to Comparative Advertising in T...

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