marketing

n.

销售，经销，行销，商品销售业务；市场学；商品自生产者转移到消费者手中的一系列有关机能；〈集合词〉市场购买的货品，适合市场上销售的货品

vt.

出售；为出售提供；

vi.

卖；买；

marketing strategy行销策略；市场战略

marketing network营销网

marketing management营销管理；销售管理

sales and marketing销售和市场；市场销售部

marketing system市场营销体系

marketing department市场部，销售部

marketing channel销售渠道，行销通道

marketing plan销售计划

international marketing[经济]国际市场销售

integrated marketing整合营销；整合行销；整合市场营销

direct marketing直接行销

marketing research销售调研

marketing planning行销计划

marketing manager市场销售经理

marketing environment营销环境，行销环境；市场营销环境

relationship marketing n. 关系营销

marketing mix行销组合，营销组合

marketing concept市场营销观念

marketing campaign营销活动

marketing communication营销传播；销售信息交流

1. This company puts a high value on marketing.
   这家公司高度重视市场营销。
2. Mr Smith takes care of marketing and publicity.
   史密斯先生负责产品的销售与推广。
3. My marketing presentation was a total flop.
   我的行销企划提案完全失败。
4. Marketing does not come within the orbit of his department.
   市场推销业务不归他这一部门管。

Journal of Marketing
Services Marketing: Integrating Customer Focus Across the Firm
Services Marketing: Integrating Customer Focus Across the Firm
Evolving New Dominant Logic for Marketing
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Evolving to a New Dominant Logic for Marketing
The commitment-trust theory of relationship marketing.
A Paradigm for Developing Better Measures of Marketing Constructs
A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity,” in: Journal of Marketing, Vol. 57, 1-22