personalizes

v.

在（某物上）作物主标志（尤指表示物主的地址或姓名的首字母）( personalize的第三人称单数 )；使（某事物）针对个人、带有个人感情或个性化；

1. We don't want to personalize the issue.
   我们不想把问题搞得个人化了。
2. Let's not personalize this argument.
   我们不要把这场争端搞成针对个人的。

Data mining personalizes direct mail
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Personalized Interactive Network With Knowledge Management System that Personalizes Content and Format for Presentation