slogan

n.

标语，口号；呐喊声；（商业广告上用的）短语；

复数：slogans

1. The advertising slogan was a play on words.
   那条广告口号是双关语。
2. A slogan is over the blackboard.
   一条标语在黑板正上方。
3. He daubed the wall with a slogan.
   他在墙上写了一条标语。
4. A product will sell better if it is promoted with a slogan.
   如果用标语促销,产品的销势会更好。

The sloganism of starvation
"Food for all": slogan or worthy goal?
Got slogan? Guidelines for creating effective slogans
TOURISM IMAGE AND TOURISM SLOGAN BASED ON DESTINATION BRANDING
What is Degrowth? From an Activist Slogan to a Social Movement
Tourism Slogan Designing of Cities and Regions Through Public Collecting:Problems and Discussions
Neoliberalism: From New Liberal Philosophy to Anti-Liberal Slogan
“Building a New Socialist Countryside” – Only a Political Slogan?
Continuum of care for maternal, newborn, and child health: from slogan to service delivery
The [euro]5,000 car: a slogan, but not a Logan; Production costs are too high for Renault at Moscow plant.(News)(Regie Nationale des...